The Grave US Media Failure to Report On The Climate Change Disinformation Campaign

I. Introduction

This is the sixth in a series of articles that examines tragic communications failures of the US media about climate change. In this series we examine how the American media has utterly failed to communicate to US citizens about five essential aspects of climate change that need to be understood to know why climate change is a civilization-challenging problem that requires dramatic, aggressive, and urgent policy action to avoid harsh impacts to hundreds of millions of people around the world.  EthicsandClimate.org has developed a video that summarizes these failures: Five Grave Communication Failures of US Media on Climate Change that can be found at: http://blogs.law.widener.edu/climate/2012/10/15/five-grave-communications-failures-of-the-us-media-on-climate-change/

This is the fifth paper that examines in more detail the issues briefly examined in the video. In previous entries we examined the failure of the US media to communicate about: (a) the nature of the strong scientific consensus about human-induced climate change, (b) the magnitude of greenhouse gas emissions reductions necessary to prevent catastrophic climate change,(c) the practical significance for policy that follows from understanding climate change as essentially an ethical problem, and (e) the consistent barrier that the United States has been to finding a global solution to climate change in international climate negotiations.  In this paper we look at the failure of the US media to help educate US citizens about the well-financed, well-organized climate change disinformation campaign.

II. The US Media Failure to Educate American Citizens About The Climate Change Disinformation Campaign

For over 30 years, there has been a debate about climate change that most Americans are at least dimly aware of.  In this debate, sometimes those opposed to action on climate change are characterized as climate “skeptics.” Skepticism is the oxygen and catalyst of science and should be encouraged. Yet most Americans are completely unaware that a well-financed, well-organized climate change disinformation campaign has been operating for over two decades that has used tactics which cannot be classified as responsible skepticism. In fact, this campaign has been engaged in tactics that are deeply ethically abhorrent. To the extent that the US mainstream press has covered this controversy, it has reported on disputes between mainstream climate scientists and scientific skeptics and in so doing ignoring the ethically abhorrent tactics of the disinformation campaign discussed in this article and at the same time giving opposition to climate change policy legitimacy that the disinformation campaign does not deserve because its tactics cannot be understood as responsible skepticism. Also, as we have described in considerable detail in a prior entry, the mainstream press has utterly failed to cover the strength of the climate change scientific consensus position on climate change.

This disinformation campaign has largely been responsible that the United States failure to enact comprehensive climate change policies. Given the enormity, harshness, and destructiveness of climate change impacts, the duties that high-emitting countries like the United States have to not harm hundreds of millions of people around the world who are vulnerable to climate change, and the fact that the world has now lost several decades in finding a solution to climate change at a time when the world may be running out of time to prevent dangerous climate change, the failure of the US media to report on the nature of this campaign to the American people is a grave, tragic, and profound failure.

There is a growing peer-reviewed sociological literature on the disinformation campaign which describes this phenomenon as a counter-movement. (See, for example, McCright and Dunlap 2000: 559) A counter-movement is a social movement that has formed in reaction to another movement. (McCright and Dunlap 2000: 504.) The climate change disinformation campaign can be understood to be a continuation of the counter-movements that arose among US political conservatives in reaction to the environmental, civil rights, women’s rights, and anti-war movements that arose in the 1960′s in the United States. And so, the climate change disinformation campaign’s methods and processes can be understood to be an extension of strategies that had already been developed among some, although not all, conservatives to counter the environmental movement that had developed in the late 1960s and 1970s around other environmental issues such as air and water pollution, safe disposal of waste and toxic substances, and protection of wetlands and endangered species.

Yet the emergence of global warming as an issue in the 1980s with its potential for large-scale social change needed to ameliorate its threat was seen as more threatening to conservatives in regard to industry, prosperity, life-style, and the entire American-way of life, than were traditional pollution problems. (McCright and Dunlap 2000: 503) In other words, climate change directly threatened the central values of the US conservative movement even more than other environmental problems. (McCright and Dunlap 2000: 505) As a result climate change has become the key environmental focus of the US conservative movement.

In addition there have been some American industries whose welfare depends upon fossil fuel use have also participated in the disinformation campaign by funding this effort. The climate change disinformation movement can be understood to be comprised of many organizations and participants including conservative think tanks, front groups, Astroturf groups, conservative media, and individuals. This disinformation campaign frequently has used certain tactics to convince people and politicians that the science supporting climate change policies is flawed. The central claims of the climate change disinformation movement have been:

• There is no warming.
• Its not caused by humans.
• Reducing greenhouse gas emissions will cause more harm than good.
(McCright and Dunlap 2010: 111)

To support these claims, the climate denial machine frequently has made claims that: (a) mainstream climate scientists are corrupt or liars, (b) descriptions of adverse climate change impacts are made by “alarmists,” (c) scientific journals that publish climate related research are biased against skeptics, and (d)  mainstream climate science is “junk” science. The climate change disinformation machine also has made frequent ad hominem attacks on those who produce climate change science and sometimes has cyber-bullied both climate scientists and journalists.  In summary, the climate change disinformation campaign has engaged in these tactics and others identified in this paper that may not be classified as responsible skepticism, yet the US media has covered this campaign as if it was the output of reasonable scientific  skepticism.

The climate change disinformation campaign began in the 1980s when some of the same scientists and organizations that fought government regulation of tobacco began to apply the tactics perfected in their war on the regulation of tobacco to climate change. (Oreskes and Conway 2010:169-215). According to Pooley the disinformation campaign began “spinning around 1988 in response to the increasingly outspoken scientific community…” (Pooley 2010: 39) For almost 25 years this campaign has been waged to undermine support for regulation of greenhouse gases.

To say that the campaign has been “waged” is not to claim that it has been a tightly organized, completely coordinated effort by a few groups or individuals or that all participants have the same motives. In fact different participants may have radically different motives including the fact that some may be sincere, some appear to be motivated by protecting free markets without government intervention, and many appear to believe that no restriction on fossil fuel use can be justified without very high levels of proof of harms. Yet, these different participants, according to Newsweek, since the 1990s for the most part have acted in a well-coordinated campaign among contrarian scientists, free-market think tanks, and industry to create a fog of doubt around climate change. (Begley 2007) They have accomplished this through the production of advertisements, op-eds, lobbying, books, media attention, and quotations from skeptical scientists often associated with conservative think tanks. They have argued first that the world is not warming, measurements that indicate otherwise are flawed, any warming is natural, that is not caused by human activities, and if warming does occur it will be miniscule and harmless. (Begley 2007)

Different groups created this counter-movement often acting independently of each other, yet connected through the internet to create a denial machine that has effectively responded to any public pronouncement by scientists or journalists that have asserted that human-induced climate change is a serious problem. (Begley 2007) Conservative activists wrote hundreds of documents (including policy briefs, books, press releases, and op-eds), held numerous policy forums and press conferences, appeared regularly on television and radio programs, and testified at congressional hearings on global warming. (Dunlap and McCright 2008)

As a result of the internet communication between participants in this campaign, charges by one of the participants have been quickly transmitted to others creating an echo chamber of counter-claims made in opposition to the mainstream scientific view of climate change.

The disinformation campaign’s most important participants have been conservative think tanks according to the sociological literature. (Jaques et al 2008) As we shall see, these think tanks developed the ideas, communications and media strategies, literature and press releases that have been widely deployed in rhetorical strategies to defend conservative interests by creating doubt about mainstream climate change scientific claims.

Initially most of the funding for this disinformation campaign came from fossil fuel interests and corporations whose products produce high levels of greenhouse gas emissions. On October 21, 2010, John Broder of the New York Times reported that:

“the fossil fuel industries have for decades waged a concerted campaign to raise doubts about the science of global warming and to undermine policies devised to address it.” (Broder 2010)

According to Broder, the fossil fuel industry has:

“created and lavishly financed institutes to produce anti-global-warming studies, paid for rallies and Web sites to question the science, and generated scores of economic analyses that purport to show that policies to reduce emissions of climate-altering gases will have a devastating effect on jobs and the overall economy.” (Broder 2010)

Not surprisingly, the fossil fuel industry funded many of the initial efforts to prevent adoption of climate change policies. Both individual corporations such as ExxonMobil and Peabody Coal, as well as industry associations such as American Petroleum Institute, Western Fuels Associations, and Edison Electric Institute provided funding for individual contrarian scientists, conservative think tanks active in climate change denial, and a host of front groups that we will discuss below. (Dunlap and McCright 2011:148)

Although the initial funding in the campaign may have come from certain corporations, McCright and Dunlap argue that recently conservative, free-market, and anti-regulatory ideology and organizations have been the main forces fueling the denial machine first and foremost. (Dunlap and McCright 2011:144)

According to Dunlap and McCright the glue that holds the elements of the climate disinformation campaign together is a shared hatred for government regulation of private industry. (Dunlap and McCright 2011:144) And so, a staunch commitment to free markets and a disdain for government regulation are the ideas that most unite the climate denial community. (Dunlap and McCright 2011:144)

The mainstream conservative movement, embodied in conservative foundations and think tanks, quickly joined forces with the fossil fuel industry (which recognized very early the threat posed by recognition of global warming and the role of carbon emissions) and wider sectors of corporate America to oppose the threat of global warming, not as an ecological problem, but as a problem for unbridled economic growth. (Dunlap and McCright 2011:144) And so the disinformation campaign has been a movement that has been waged both by conservative organizations and some corporations.

To use the word “campaign” is not meant to connote an organized conspiracy led by one or a few entities who coordinate all actors, but rather a social movement that creates widespread, predictable, and strong opposition to climate change policy and that consistently uses scientific uncertainty arguments as the basis of its opposition. This movement is a campaign in the sense that it is a systematic response of aggressive actions to defeat proposals to limit greenhouse gas emissions even though no one organization is coordinating all other organizations or individuals that participate in responses. And although some of the actors may be sincere, the tactics discussed in this article are, as we shall see, ethically reprehensible.

Those engaged in this disinformation campaign can be distinguished from responsible climate skeptics because the climate change denial campaign is a collective social movement run by professional advocacy working to discredit climate change.” (Hoffman 2011: 5) As such, this movement is not engaged in reasonable scientific skepticism but advocacy that stresses scientific uncertainty. In fact McCright and Dunlap summarize the disinformation machine as having been engaged on misrepresenting, manipulating, and suppressing climate change research results. (McCright and Dunlap 2010: 111)

Although almost all of the disinformation campaign led opposition to climate change policies has been on the basis of inadequate scientific grounding for action, scientific arguments are usually coupled with economic arguments such as claims that climate change policies will destroy jobs, hurt specific industries, lower GDP, or are not justified by cost-benefit analysis.
Although these economic arguments often have their own ethical problems, a series on Ethicsandclimate.org has examined in considerable detail the ethical problems with tactics used by the disinformation campaign that rely on scientific uncertainty arguments.

The original organizations that sought to undermine public support on climate policies by exaggerating scientific uncertainty have expanded to include ideological think tanks, front groups, Astroturf groups (i.e. groups organized by industry that pretend to be a legitimate grassroots organization), and PR firm-led campaigns. (Oreskes and Conway 2010:169-215)
The tactics deployed by this campaign are now all well documented in the books and peer-reviewed sociological literature identified in the Appendix to this article. The tactics used by the climate change disinformation campaign have included the following ethically abhorrent tactics:

  • Lying or reckless disregard for the truth
  • Cherry picking the science
  • Cyber-bullying and ad hominem attacks on scientists and journalists
  • Manufacturing bogus, non-peer-reviewed science in fake conferences and publications
  • The use of ideological think tanks
  • The use of front groups that hide the real parties in interest
  • The use of fake grass-roots organizations known as Astroturf groups
  • Specious claims about “bad science” that are based upon the dubious assumption that no conclusions in science can be made until everything is proven with high levels of certainty.

EthicsandClimate.org has described this in a four part paper series and a three part video series that has demonstrated that these tactics are ethically abhorrent.

The four part written series can be found at:

1. Ethical Analysis of the Climate Change Disinformation Campaign: Introduction to a Series.

2.Ethical Analysis of the Disinformation Campaign’s Tactics: (1) Reckless Disregard for the Truth, (2) Focusing On Unknowns While Ignoring Knowns, (3) Specious Claims of “Bad” Science, and (4) Front Groups.

3.Ethical Analysis of Disinformation Campaign’s Tactics: (1) Think Tanks, (2) PR Campaigns, (3) Astroturf Groups, and (4) Cyber-Bullying Attacks.

4. Irresponsible Skepticism: Lessons Learned From the Climate Disinformation Campaign

 The three part video series can be found at:

Why The Climate Change Disinformation Campaign Is So Ethically Abhorrent

The Ethical Abhorrence of The Climate Change Disinformation Campaign, Part 2

The Ethical Abhorrence of the Climate Change Disinformation Campaign, Part 3

Although the mainstream US media has sometimes but infrequently covered the disinformation campaign, missing from their coverage has been:

(a) A stronger sense of the strength of the consensus view on climate change, (every academy of science in the world supports the consensus view, over a hundred scientific organizations whose members have relevant scientific expertise support the consensus view, much of the science that should have been the basis for US action on climate change was settled 150 years ago, and there are clear qualitative differences between peer-reviewed science and the manufactured, non-peer reviewed science usually relied upon by the disinformation campaign),

(b)  A description of the tactics of the disinformation campaign which cannot be understood as responsible skepticism, such as: (1)  making claims that not only have not been peer-reviewed but are at odds with well-settled science, (2) cherry picking the science, (3) treating one study as undermining the entire body of climate science even though the issue in contention is not consequential in regard to the major mainstream scientific conclusions, (4) cyber-bullying scientists and journalists that publish statements that climate change is a significant threat, (5) making completely false claims that are either lies or reckless disregard for the truth such as the claim that the entire scientific basis for action is a hoax when every academy of science supports the consensus view, and (6) the use of front groups and Astroturf groups that hide the real parties in interest behind the disinformation campaign, namely fossil fuel companies and free-market fundamentalist foundations.

(c) The fact that it already too late to prevent climate-change caused grave suffering for some people in some parts of the world and that the world has lost over twenty years during which action could have been taken to reduce the now enormous threat,

(d) The fact that hundreds of millions of people around the world who are most vulnerable to climate change’s worst threats have never consented to be put at risk while the United States waits for absolute certainty.

(e) The fact that for each year the United States has waited to take action, the problem has become worse.

Given what is at stake from climate change, the failure of the US media to cover the disinformation campaign is a tragic, profound, and grave error.  The mainstream US media has not only failed to cover this campaign, it has treated it as if it was reasonable scientific skepticism giving it a legitimacy that has increased its influence.

References:

Begley, S. (2007) Global Warming Deniers: A Well-Funded Machine, Newsweek, http://msl1.mit.edu/furdlog/docs/2007-08-13_newsweek_global_warming_denyers.pdf (visited Jan. 13, 2011)

Boycoff, J. and M. Boycoff (2004) Journalistic Balance as Global Warming Bias
Creating Controversy Where Science Finds Consensus Fair,
Fairness and Accuracy in Reporting, http://www.fair.org/index.php?page=1978

Broder, John, (2010) Climate Change Doubt Is Tea Party Article of Faith, New York Times, October 21, 2009, http://community.nytimes.com/comments/www.nytimes.com/2010/10/21/us/politics/21climate.html?sort=newest&offset=2

 

Dunlap, Riley E. and Aaron M. McCright (2008) A Widening Gap: Republican and Democratic Views on Climate Change. Environment 50 (September/October):26-35.

Dunlap, Riley E. and Aaron M. McCright (2010) Climate Change Denial: Sources, Actors and Strategies Pp. 240-259 in Constance Lever-Tracy (ed.), Routledge Handbook of Climate Change and Society London: Routledge.

Hoffman, Andrew J. (2011) Talking Past Each Other? Cultural Framing of Skeptical and Convinced Logics in the Climate Change Debate, Organization & Environment 24:3-33.

Jacques, Peter, Riley E. Dunlap, and Mark Freeman (2008) The Organization of Denial: Conservative Think Tanks and Environmental Skepticism, Environmental Politics 17:349-385.

McCright, Aaron M. and Riley E. Dunlap (2000) Challenging Global Warming as a Social Problem: An Analysis of the Conservative Movement’s Counter-Claims, Social Problems 47:499-522.

McCright, Aaron M. and Riley E. Dunlap (2010) Anti-Reflexivity: The American Conservative Movement’s Success in Undermining Climate Science and Policy, Theory, Culture and Society 26:100-133.

Oreskes, Naiomi and Erik Conway (2010) Merchants of Doubt, How a Handful of Scientists Obscured the Truth On Issues From Tobacco Smoke to Global Warming, Bloosmbury Press, New York.

Pooley, E. (2010) Climate Wars, True Believers, Power Broakers and The Fight to Save the Earth, Hyperion, New York

 

By:

Donald A. Brown

Scholar In Residence

Sustainability Ethics and Law

Widener University School of Law

dabrown57@gmail.com

The US Media’s Grave Failure To Communicate The Significance of Understanding Climate Change as A Civilization Challenging Ethical Issue.

I. Introduction

This is the fourth entry in a series that is examining grave communications failures of the US media in regard to climate change. In this series we examine how the American media has utterly failed to communicate to US citizens about five essential aspects of climate change that need to be understood to know why climate change is a civilization challenging problem that requires dramatic, aggressive, and urgent policy action to avoid harsh impacts to hundreds of millions of people around the world.  EthicsandClimate.org has recently developed a video that summarizes these failures: Five Grave Communication Failures of US Media on Climate Change at: http://blogs.law.widener.edu/climate/2012/10/15/five-grave-communications-failures-of-the-us-media-on-climate-change/

This is the third paper that examines in more detail the issues briefly examined in the video. In the last two entries we examined the failure of the US media to communicate about: (1) the strong scientific position on climate change, and (2) the magnitude of greenhouse gas emissions reduction necessary to avoid catastrophic climate impacts. In this post we look at the failure of the US press to communicate about the significance for policy of seeing climate change as an ethical issue.

Subsequent posts will examine the following additional communication failures of the US media:

  •  The consistent barrier that the United States has been in developing a global solution on climate change for over 20 years.
  •  The nature of the climate change disinformation campaign in the United States.

II. Significance of Understanding Climate Change as A Civilization Challenging Ethical Issue.

There has been almost no coverage in the American press about the ethical duties of governments, organizations, businesses, and individuals to reduce the threat of climate change other than occasional general assertions by some activists or members of a religious groups referring to climate change as a moral issue. When substantive issues about climate change policies have been debated in the United States, there has not been a whimper in the US press about the ethical dimensions of climate change in general or the ethical implications for specific issues under consideration.

 The evidence for this widespread failure to understand the practical significance of seeing climate change as a moral issue includes the almost universal failure of the press or advocates of climate change policies to ask businesses, organizations, or individuals who oppose national climate change policies on the grounds of economic cost alone, whether they deny that, in addition to economic interests, nations must comply with their obligations, duties, and responsibilities to prevent harm to millions of poor, vulnerable people around the world. In the United States and other high-emitting nations there is hardly a peep in the US media about the practical consequences of seeing climate change as a world-challenging ethical problem.

If climate change is understood as essentially an ethical problem, several practical consequences for policy formation follow. Yet it is clear that there has been widespread failure of those engaged in climate change policy controversies to understand the enormous practical significance for policy formation of the acknowledgement that climate change is a moral issue.

Given the growing urgency of the need to rapidly reduce global greenhouse gas emissions and the hard-to-imagine magnitude of global emissions reductions needed to stabilize atmospheric concentrations at reasonably safe levels, the failure of many engaged in climate change controversies to see the practical significance of understanding climate change as an ethical problem must be seen as a huge human tragedy.

Without doubt, there are several reasons why climate change must be understood essentially as a civilization challenging ethical problem. yet very few people appear to understand what practical difference for policy formation follows if climate change is understood as an ethical problem.

Why is climate change fundamentally an ethical problem?

First, climate change creates duties, responsibilities, and obligations because those most responsible for causing this problem are the richer developed countries or rich people in developed and developing countries, yet those who are most vulnerable to the problem’s harshest impacts are some of the world’s poorest people. That is, climate change is an ethical problem because its biggest victims are people who have done little to cause the immense threat to them.

Second, climate-change impacts are potentially catastrophic for many of the poorest people around the world. Climate change harms include deaths from disease, droughts, floods, heat, and intense storms, damages to homes and villages from rising oceans, adverse impacts on agriculture, diminishing natural resources, the inability to rely upon traditional sources of food, and the destruction of water supplies. In fact, climate change threatens the very existence of some small island nations. Clearly these impacts are potentially catastrophic. Yet there is growing evidence that greenhouse gas levels and resulting warming may be approaching thresholds that could lead to losing control over rising emissions.

Third, climate change must be understood to be an ethical problem because of its global scope. If other problems are created at the local, regional, or national scale, citizens can petition their governments to protect them from serious harms. But at the global level, no government exists whose jurisdiction matches the scale of the problem. And so, although national, regional, and local governments have the ability and responsibility to protect citizens within their borders, they have no responsibility to foreigners in the absence of international law. For this reason, ethical appeals are necessary to motivate governments to take steps to prevent their citizens from seriously harming foreigners.

Although a few people  have acknowledged that climate change must be understood as an ethical problem, the practical significance for policy formation that follows from this recognition appears to be not widely understood. The following are ten practical consequences, among many others, for policy formation that flow from the acknowledgement that climate change is an ethical problem. Although there are some climate change ethical issues about which reasonable ethical principles would reach different conclusions about what ethics requires, the following are conclusions about which there is a strong overlapping consensus among ethical theories. The ethical basis for these claims have been more rigorously worked out in prior articles on Ethicsandclimatge.org and are not repeated here.

If climate change is an ethical problem, then:

1. Nations or sub-national governments may not look to their domestic economic interests alone to justify their response to climate change because they must also comply with their duties, responsibilities, and obligations to others to prevent climate-change caused harms.

2. All nations, sub-national governments, businesses, organizations, and individuals must reduce their greenhouse gas emissions to their fair share of safe global emissions. Although different theories of distributive justice would reach different conclusions about what “fairness” requires quantitatively, most of the positions taken by opponents of climate change policies fail to pass minimum ethical scrutiny given the huge differences in emissions levels between high and low emitting nations and individuals and the enormity of global emissions reductions needed to prevent catastrophic climate change. Any test of  “fairness” must look to principles of distributive or retributive justice and must be supported by moral reasoning.

3. No nation may refuse to reduce its greenhouse gas emissions to its fair share of safe global emissions on the basis that some other nations are not reducing their emissions to their fair share of safe global emissions. All nations must reduce their greenhouse gas emissions to their fair share of safe global emissions without regard to what other nations do.

4. No national policy on climate change is ethically acceptable unless it, in combination with fair levels of greenhouse gas emissions from other countries, leads to stabilizing greenhouse gas atmospheric concentrations at levels that prevent harm to those around the world who are most vulnerable to climate change. This is so because any national position on climate change is implicitly a position on adequate global atmospheric greenhouse gas concentration stabilization level and all nations have a duty to prevent atmospheric greenhouse concentrations from exceeding levels that are harmful to others.

5. Because it has been scientifically well established that there is a great risk of catastrophic harm from human-induced change (even though it is acknowledged that there are remaining uncertainties about timing and magnitude of climate change impacts), no high-emitting nation, sub-national government, organization, business, or individual of greenhouse gases may use some remaining scientific uncertainty about climate change impacts as an excuse for not reducing its emissions to its fair share of safe global greenhouse gas emission on the basis of scientific uncertainty. The duty to prevent great harm to others begins once a person is on notice that they are potentially causing great harm, not when the harm is absolutely proven.

6. Those nations, sub-national governments, organizations, businesses, and individuals that are emitting greenhouse gases above their fair share of safe global emissions have obligations, duties, and responsibilities for the costs of adaptation or damages to those who are harmed or will be harmed by climate change.

7. Given the magnitude of potential harms from climate change, those who make skeptical arguments against the mainstream scientific view on climate change have a duty to submit skeptical arguments to peer-review, acknowledge what is not in dispute about climate change science and not only focus on what is unknown, refrain from making specious claims about the  mainstream science of climate change such as the entire scientific basis for climate change that has been completely debunked, and assume the burden of proof to show that emissions of greenhouse gases are benign.

8. Those nations or entities that have historically far exceeded their fair share of safe global emissions have some responsibility for their historic emissions. Although the date at which responsibility for historic emissions is triggered is a matter about which different ethical theories may disagree, at the very least nations have responsibility for their historical emissions on the date that they were on notice that excess greenhouse gas emissions were dangerous for others, not on the date that danger was proven.

9. In determining any nation’s fair share of safe global emissions, the nation must either assume that all humans have an equal right to use the atmosphere as a sink for greenhouse gases, or identify another allocation formula based upon morally relevant criteria. All nations have an ethical duty to explain why any deviation from per capita greenhouse gas emissions is ethically justified.

10. Some economic tools frequently used to evaluate public policy on climate change such as cost-benefit analysis that doesn’t acknowledge responsibility for allocating the burdens for reducing the threat of climate change on the basis of distributive justice are ethically problematic.

Given that climate change is obviously an ethical problem, and that if climate change is understood as an ethical problem it has profound significance for climate policy, the utter failure of the US media to cover climate change as an ethical problem is an enormous practical error and tragedy.

By:

Donald A. Brown

Scholar In Residence

Sustainability Ethics and Law

Widener University School of Law

dabrown57@gmail.com

In Praise and Criticism of the PBS Frontline Program, Climate of Doubt

On October 23, 2012,  the PBS program Frontline aired a program called Climate of Doubt.  available on the PBS website at www.pbs.org/frontline/  This program describes the success of right-wing organizations and some corporations in both undermining the public’s understanding of the mainstream scientific view about human-induced climate change and in preventing legislative action to reduce US greenhouse gas emissions. Climate of Doubt explains that the disinformation campaign has succeeded despite the fact that the vast majority of climate scientists that actually engage in climate change scientific research strongly support the consensus scientific view that humans are causing dangerous warming.

In a very introductory manner, the Frontline program explains how the climate change disinformation campaign has managed to weaken support for doing something about climate change and for this reason the program is a welcome addition to the otherwise largely non-existent US media coverage of who is behind the climate change disinformation campaign.

Although the Frontline program should be welcomed for bringing much needed attention to this tragic manipulation of a democracy,  at the same time the program can be criticized for missing important elements of the story necessary to get a full understanding  of the outrageousness,  if not criminality, of the climate change disinformation campaign.

Missing from the Frontline description of the disinformation campaign are:

(a) A stronger sense of the strength of the consensus view, (every academy of science in the world supports the consensus view, over a hundred scientific organizations whose members have relevant scientific expertise support the consensus view, much of the science that should have been the basis for US action on climate change was settled 150 years ago, and there are clear qualitative differences between peer-reviewed science and the manufactured, non-peer reviewed science usually relied upon by the disinformation campaign),

(b) A sense of the urgency for the need to make greenhouse gas emissions reductions as soon as possible to avoid dangerous climate change.

(c) The civilization challenging magnitude of the reductions that will be necessary to prevent dangerous climate change,

(d) The tactics of the disinformation campaign which cannot be understood as responsible skepticism, such as: (1)  making claims that not only have not been peer-reviewed but are at odds with well-settled  science, (2) cherry picking the science, (3) treating one study as undermining the entire body of climate science even though the issue in contention is not consequential in regard to the major mainstream scientific conclusions, (4) cyber-bullying scientists and journalists that publish statements that climate change is a significant threat, (5) making completely false claims that are either lies or reckless disregard for the truth such as the claim that the  entire scientific basis for action is a hoax when every academy of science supports the consensus view, and (6) the use of front groups and Astroturf groups that hide the real parties in interest behind the disinformation campaign, namely fossil fuel companies and free-market fundamentalist foundations.

(d) The fact that high-emitting nations and individuals are putting hundreds of millions of world’s poorest people at risk who have done nothing to cause the problem,

(e) The fact that the United States has been a major barrier to a global solution in climate negotiations for over two decades due to the disinformation campaign,

(f) The fact that even the Obama administration is unwilling to make commitments for emissions reductions consistent with any reasonable interpretation of the US fair share of safe global emissions,

(g) The fact that climate change must be understood as a moral and ethical issue, an understanding that undermines the purely US self-interested economic arguments made by those who oppose action on climate change,

(h) The fact that it already too late to prevent climate-change  caused  grave suffering for some people in some parts of the world and that the world has lost over twenty years during which action could have been taken to reduce the now enormous threat,

(i) The fact that hundreds of millions of people around the world who are most vulnerable to climate change’s worst threats have never consented to be put at risk while the United States waits for absolute certainty. and

(j) The fact that each year the United States has waited  to take action, the problem has become worse.

In summary, the Frontline program, although a welcome overdue US media analysis of the climate change disinformation campaign, fails to adequately explain why the disinformation campaign should be considered as some new kind of crime against humanity. The Frontline program give far to much attention to some of the climate deniers while failing to communicate adequately the strength of the consensus position.

Given what is at stake from climate change, ethics requires that those who want to discuss the uncertainties of climate change science must proceed with extreme care including limiting their claims to peer-reviewed science and not overstating the significance of individual studies.   Skepticism in science is the oxygen of science and therefor is a good thing, but many of the tactics of the disinformation campaign are clearly not responsible skepticism.  They are often deeply deceitful, ethically abhorrent disinformation.

Ethicsandclimate.org has  looked at the disinformation campaign in considerable more detail than the issues covered in the Frontline program in a four part series:

1. Ethical Analysis of the Climate Change Disinformation Campaign: Introduction to A Series Series.

2.Ethical Analysis of Disinformation Campaign’s Tactics: (1) Reckless Disregard for the Truth, (2) Focusing On Unknowns While Ignoring Knowns, (3) Specious Claims of “Bad” Science, and (4) Front Groups.

3.Ethical Analysis of Disinformation Campaign’s Tactics: (1) Think Tanks, (2) PR Campaigns, (3) Astroturf Groups, and (4) Cyber-Bullying Attacks.

4. Irresponsible Skepticism: Lessons Learned From the Climate Disinformation Campaign

Ethicsandclimate has also produced a video on why the climate change disinformation campaign is so ethically abhorrent. See. Why the Climate Change Is So Ethically Abhorrent.

By:

Donald A. Brown

Scholar In Residence, Sustainability Ethics and Law

Widener University School of  Law

dabrown57@gmail.com

Five Grave Communications Failures of The US Media On Climate Change

Video

This video examines 5 grave tragic communications failures of the US media on climate change.

These include the failure to communicate;

  1. The strength of the scientific consensus
  2. The civilization challenging nature of the magnitude of greenhouse gas emissions reductions needed to prevent dangerous climate change
  3. The barrier that the United States has been in international climate negotiations that have been ongoing since 1990 to achieve a global solution to climate change
  4. The essential ethical and moral nature of the climate change problem, a fact that has profound significance for policy formation
  5. The nature of the climate change disinformation campaign.

 

By: 

Donald A. Brown

Scholar In Residence

Sustainability Ethics and Law

Widener University School of Law

dabrown57@gmail.com

The Ethical Abhorrence of the Climate Change Disinformation Campaign, Part 3

This is the third in a three part video series that looks at the ethical obnoxiousness of the climate change disinformation campaign. All three of these are available on http://ethicsandclimate.org. The first in the series introduced the concept of the disinformation campaign that has been described in a rich sociological literature while explaining why this movement has been so ethically abhorrent. The second entry looked at some of the specific tactics of this campaign while distinguishing this phenomenon from responsible skepticism. This entry continues the examination of specific tactics and concludes with lessons learned about this disinformation campaign.

 


 

To view the other two videos in this series see the two proceeding entries on this website.

 

A much more detailed four part written analysis of the disinformation campaign is available on this website under the category of “climate disinformation.”

The series is:

1. Ethical Analysis of the Climate Change Disinformation Campaign: Introduction to A Series Series.

2.Ethical Analysis of Disinformation Campaign’s Tactics: (1) Reckless Disregard for the Truth, (2) Focusing On Unknowns While Ignoring Knowns, (3) Specious Claims of “Bad” Science, and (4) Front Groups.

3. Ethical Analysis of Disinformation Campaign’s Tactics: (1) Reckless Disregard for the Truth, (2) Focusing On Unknowns While Ignoring Knowns, (3) Specious Claims of “Bad” Science, and (4) Front Groups

4. Irresponsible Skepticism: Lessons Learned From the Climate Disinformation Campaign

 

B y:

Donald A. Brown

Scholar In Residence, Sustainability Ethics and Law

Widener University School of Law

dabrown57@gmail.com